Paco Underhill is the founding president of Envirosell, the New York-based behavioral research and consultancy firm focused on commercial environments. His first book, Why We Buy: The Science of Shopping was an internationally recognized bestseller and has been published in 27 languages. Call of the Mall: The Geography of Shopping was released in 2004 and has been called a humorous walking tour of an American shopping mall. His columns and editorials have appeared in The New York Times, Money Magazine, The Washington Post and The Wall Street Journal, among others. Underhill is an expert on global consumer trends and is also the only foreigner to ever hold a position on the Board of Advisors at Hakuhodo—Japan's second largest advertising agency.

In his latest book, WHAT WOMEN WANT, Underhill explains that the expanding cultural, social, and economic influence of women can be seen everywhere: in packaging, autos, appliances, and clothing; in places such as homes, hotels, offices, stores, restaurants, and leisure attractions; and in e-commerce, maid services, banks, and rental car agencies. Women are experiencing a fundamental shift in who and what they are, and these consequences affect everyone.

WHEN
Wednesday, July 28, 2010
7:30 a.m.- 8 a.m. Breakfast reception and book signing*
8-9 Presentation
9-9:30 Second book signing

* Books will be sold by Barnes & Noble.

WHERE
One Ninety One Club
191 Peachtree Street, N.E.
Suite 400
Atlanta, GA 30303
The 191 Club is providing guests with 2 hours of FREE parking.
Please click here for directions.

R.S.V.P.
This program is open to the public.
Members of Atlanta Press Club, The Commerce Club and 191 Club may purchase tickets for $15 and nonmembers may purchase tickets for $25. Payment must accompany reservations, and there is a 48-hour cancellation policy. To register please click the link below or call our office at 404.577.7377.